Health care within your reach.
Objective: To launch Anthem Blue Cross and Blue Shield across 5 states (CA, CO, GA, NY, VA) in the US Hispanic market.
Solution: Create a branding campaign that connected at an emotional level.
Tactic: Created branding and benefit specific TV spots, radio spots, digital banners all linking to the Univision property "Hola Doctor" which provided rich leverage and support with a trusted advisor.
The campaign created a big impact with a lot of visibility which was complemented with event activations.
An interactive game where the player (consumer) is controlling the ball. As the game continues, the soccer player develops a physical problem is not be able to continue the match. The payoff line is to let the consumer know Blue Cross has an Estimate Cost Tool to assist in planning for health care needs.
http://demo.mdsdigital.com/wellpoint/goalie/
As a parent, it's difficult to know what is wrong with your sick child. This is an interactive game to guess which child has an illness by asking a series of questions (fever, rash, toothache). The payoff line is to let the consumer know Blue Cross can assist with a 24/7 NurseLine to take care of your families health care needs.
http://demo.mdsdigital.com/wellpoint/guess/
